By choosing rising basketball star Mikey Williams as the ambassador for three new sneakers, the Slipstream Lo and TRC Blaze, Puma and MCM bring together the worlds of sport and luxury to capture the electrifying energy and excitement associated with the world of basketball.
The Puma x MCM collaboration celebrates the performance side of basketball with a special edition Slipstream Lo sneaker. “The love between luxury and sport is clear in this second collaboration with MCM, the classic details of both German brands are visible in the design and construction,” says Heiko Desens, Puma’s global creative director, in a press release. “The collaboration between MCM and Puma tells a beautiful story about the heritage of these two brands, but also the importance for a luxury brand like MCM to connect with sports, music and street culture,” adds Dirk Schönberger, Global Brand Manager MCM. .
The Slipstream Lo and TRC Blaze releases are organized in three drops
Embellished with Visetos MCM monograms, the yellow and cognac Show love sneaker launches on September 8, 2022. The Puma Slipstream Lo Show Up will follow in October with black and white detailing and an embellished Cubic MCM monogram. The third and last part of the collaboration will be launched in the first half of 2023. It is a unique edition of the Puma TRC Blaze tennis shoes, but also a dynamic ready-to-wear line. This collaboration is distributed at MCM Worldwide, in stores and online, at select Puma stores and at luxury distribution partners.